Tesla Stock

Tesla's business model

Tesla's mission is to replace the traditional car - powered by an internal combustion engine - with high-performance, electric vehicles. In this way, the company is contributing to the global energy transition.

The first vehicle developed by Tesla was the Tesla Roadster, an all-electric sports car, introduced to the market between 2008 and 2012. The model had a range of 300 kilometers. Current versions (Model S, Model 3, Model X, Model Y) have a range varying from 420 kilometers to over 613 kilometers. Tesla's ambition is to become a major automaker. It plans to achieve this by first developing high-quality vehicles. Tesla developed their Model X with this goal in mind, their aim was to create a car that provided extra protection for its occupants, being considered as a luxury and safe car. This is strictly controlled in the US by the NHTSA. In 2017, the US road safety organisation gave Tesla's Model X the highest safety score of five stars in every category. Tesla used the revenues and developed technology to produce models in a lower price range (Model 3). Bringing electric driving within reach of a larger target group.

Headquarters and key locations

Tesla's headquarters is in Palo Alto, California. The European headquarters has been in Amsterdam (Netherlands) since 2013. Its European distribution center is in Tilburg, also in the Netherlands. The company has several manufacturing facilities: in 2015, construction began on a large factory to produce lithium-ion batteries in the US state of Nevada. The investment for this plant was $5 billion. This Gigafactory 1 officially opened in July 2016 and as of January 2017, the first battery products rolled off the line. Other giga factories are in New York (production of solar panels and solar roofs) and in Shanghai (China). The long-term goal is to produce about 150,00 vehicles per year in China. A giga factory near Berlin (Germany) was build around 2020 and became operational in March 2022. It produces, among other things, batteries and powertrains for the new Tesla Model Y.

Tesla has set a goal of producing 20 million cars annually by 2030. They are underway, but not there yet. In 2022, they produced about 1,37 million electric cars (47% increase) and delivered 1,31 million cars (40% increase). Getting to the 2030 goal requires constant expan

Tesla has set a goal of producing 20 million cars annually by 2030. They are underway, but not there yet. In 2022, they produced about 1,37 million electric cars (47% increase) and delivered 1,31 million cars (40% increase). Getting to the 2030 goal requires constant expansion of production capacity and a flawless vehicle construction process. Adequate production capacity of batteries and accumulators is also crucial. To meet production targets, Tesla is pursuing an active acquisition policy. The company is acquiring leading battery manufacturers. In addition, they work hard on building and constantly expanding its own advanced production facilities and giga factories. To minimise its dependence on suppliers, Tesla plans to mine its own lithium for its battery factories in the US state of Nevada. Lithium is a key ingredient for battery manufacturing. Tesla's Chinese giga factory in Shanghai is an important part of Tesla's strategy to drive sales outside the US. In China, Tesla must compete in the electric driving market against China's price fighter NIO and global brands such as BMW and Volkswagen. Mercedes-Benz and Daimler are also putting more and more electric models on the market, among others.

History and founding of Tesla

Tesla, Inc. (formerly Tesla Motors) is an American manufacturer of electric cars, solar roofs, home energy storage systems and power grids. The company operates a global network of retail outlets and its own network of charging stations called ‘superchargers’. Tesla is named after the electrical engineer and physicist Nikola Tesla, who is best known as the inventor of the alternating current motor.

The company was founded in 2003 by Martin Eberhard and Marc Tarpenning, who wanted to prove that concessions are not necessary to drive electric and that electric vehicles can be even better, faster and more fun than petrol cars. In 2004, Elon Musk invested a large sum of money in the company. He made his fortune as the co-founder of PayPal. Musk led the development of the Tesla Roadster and made it Tesla’s core business to replace the traditional gasoline car with electric cars and trucks. The company also focuses on unlimited scalable clean energy generation and storage products. These products and services are offered under the product name Powerwall.

Tesla dividend

For now, Tesla is not paying a dividend.