Published on 22.03.2024

Apple Stock

View Apple's share price below and learn more about this stock.

Apple stock price

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Apple’s initial public offering (IPO)

On 12 December 1980, Apple was listed on the Nasdaq under the ticker AAPL. In its IPO, Apple sold 4.6 million shares at a price of $22. There was a lot of investor interest. On the first day of trading, the price closed almost 32% higher at $29, giving Apple a market capitalisation of $1.78 billion. Thanks to employee stock options, dozens of employees became millionaires that day. As the largest shareholder, Steve Jobs saw his wealth tick up by $217 million. Apple stock is also listed on Xetra and Tradegate under the symbol APC, but there is more trading volume on the Nasdaq.

Initial shareholders can rub their hands together. After going sideways in the 1990s, the share price skyrocketed in value from the beginning of this century.

The stock has split five times since its initial listing. Adjusted for that, the introductory price in 1980 was just $0.10 per share.

Business strategy and future

Apple operates in highly competitive markets, subject to fierce price competition and rapid technological change. By regularly launching new, innovative products, Apple manages to stay one step ahead of the competition. Because the company focuses on the high-end, it is usually not number one in terms of market share. But those relatively high prices ensure above-average profitability, which in turn allows Apple to continue investing in product development and marketing. The company previously relied mainly on the iPhone, but its range has broadened under CEO Tim Cook's stewardship. Among other things, Apple launched Apple Watch, AirPods, Apple Pay and music and TV subscriptions. The focus was shifted from device sales to services.

Apple’s history

On April 1st, 1976, Steve Jobs founded the company Apple Computers with his close friend Steve Wozniak. They aimed to further develop and sell the Apple I, which had been designed by Steve Wozniak for personal use. The world's first personal computer (PC) looked rather primitive, packed in a wooden box, and did not become a success. Only 200 units of the Apple I were sold. But Jobs and Wozniak soon started developing a new computer: the Apple II. It looked a lot better than its predecessor and sold very well. Three years after founding the company in 1979, Apple was already making a net profit of $150 million.

When superpower IBM also launched a PC, Apple had a tough time. The young company could hardly stand up to IBM's unprecedented marketing power and brand awareness at the time. However, Jobs picked up the gloves and developed the world's first computer with a so-called ‘graphical user interface’ (GUI). This interface allows users to open different windows on their screen and control the computer with a mouse. This was a lot more user-friendly compared to the way an IBM computer was controlled with DOS commands.

Lisa, the first Apple PC with a GUI, did not catch on with the public because of its high price tag. In 1984, Apple launched a cheaper version under the name Macintosh, 'Mac'. This Mac computer was an outright sales hit and made Steve Jobs a billionaire before his 30th birthday. He could not enjoy this for long, as in 1985 the founder was forced out of the company after a dispute with the then CEO John Sculley.

After that, things went downhill for Apple. The company struggled to compete with competitors who used Windows as the operating system for their PCs. After modifications, Windows' usability was as good as Apple's system. Microsoft captured a dominant position in the PC market in the 1990s. Mac computers were a lot more expensive and were mainly used by the graphics and education sectors. In 1996, Apple was even on the verge of bankruptcy.

Jobs, meanwhile, had started a new computer company called NeXT and managed to convince Apple's management to take over. With the takeover of NeXT in 1997, Jobs also returned to Apple, first as an advisor and later as CEO. He then conducted a major reorganisation and scrapped a large number of projects, including the poor-selling personal digital assistant (PDA) Apple Newton. Under Jobs' leadership, Apple managed to reclaim its role as a trendsetter in the technology world. After the launch of the brightly coloured all-in-one computer iMac in 1998, the company had another success on its hands.

This was followed by the iPod music player in 2001, the iPhone in 2007 and the iPad in 2010. It also launched the digital music library iTunes and the mobile payment service Apple Pay. The iPhone, which was the first phone with a functioning touch screen, especially became a huge cash cow for Apple. The smartphone made Apple the world's largest technology company as measured by revenue.

Steve Jobs died of pancreatic cancer on 5 October 2011. Earlier that year, his position as CEO was taken over by Tim Cook.

Apple’s dividend

Apple pays out dividends from its net profit every quarter.

The information in this article is not written for advisory purposes, nor does it intend to recommend any investments. Please be aware that facts may have changed since the article was originally written. Investing involves risks (e.g., price volatility, currency or liquidity risk). You can lose your invested funds. Consider your knowledge and experience when making investment decisions. Past performance is not a reliable indicator of future results. Markets are volatile and can fluctuate significantly due to economic, political, regulatory, or other developments.

Sources: Apple, Backlino, EDN, Barchart

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