Published on 22.03.2024

Alphabet Stock

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Alphabet stock price

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Alphabet's IPO

Alphabet Class A shares (ISIN: US02079K1079) have been listed on Nasdaq since October 2, 2015. At the time of the IPO, Alphabet continued with reporting historical financial results of their previous company before the holding was established: Google Inc. They also adopted Google Inc’s articles of incorporation as their own, the only thing that was not transferred was the name: Google.

Corporate strategy and future

Alphabet's mission is to "organise the world's information and make it universally accessible and useful", as stated in the company's articles of incorporation. It still mentions its previous motto, “Don’t be evil”, in the articles, which was once used by Google.

The creation and overall structure of Alphabet allowed Google's activities to be separated into multiple business units. This was an important desire of Wall Street (i.e., the shareholders) at the time. They believed that within Google, in addition to the lucrative activities, there were also many risky projects that could have an adverse effect on the company’s market performance. The new structure allowed them to introduce segmented reporting. Providing investors with a lot more overview and insights into the results of Google compared to the other projects.

Acquisitions and a closed ecosystem

Alphabet's strategy focuses on maximum diversification and the introduction of new products and services. To achieve this, the acquisition of promising smaller companies (startups) is an important part of Alphabet's strategy. Alphabet aims to achieve ultimate profit maximisation by fully serving the end user within a closed ecosystem. In other words, the goal is to keep users within the Google ecosystem as much as possible, from their Android phones all the way to their Chrome browser to Google Drive to Gmail to YouTube.

Alphabet's activities

To keep an updated overview and diversify the activities and subsequent risks, Alphabet's operations are categorised into three segments:

1. Underneath the Google Services umbrella, there are activities such as advertising and the Google search engine, as well as Android, the Chrome web browser, Google Maps, the Google Play Store, YouTube, Fitbit devices and all Google Nest products for smart homes.

2. The Google Cloud segment provides cloud services for IT infrastructure, platforms and Google Workspace, which offers cloud-based collaboration tools for businesses, such as Gmail, Google Docs, Drive and Meet.

3. The ‘Other Bets’ segment includes various other activities such as health technology and internet services, licenses and research & development (R&D) services.

History of Alphabet

Alphabet Inc. was founded in 2015 with the aim of diversifying Google's activities. While Google started as an internet search engine in 1998, by 2015 it had grown into a mega-tech company with various operations. The Alphabet holding company was established to better organise all these activities.

The growth into the current mega-company Alphabet began with the Google search engine, which was developed by two Stanford University students: Larry Page and Sergey Brin. They met during their Computer Science studies and decided to work together on a project to make information retrieval easier. The first attempt was moderately successful. The search engine was only used within the university and was slow due to the large bandwidth required to run the website. However, the later version (which eventually became known as Google) was successful, leading Page and Brin to establish the company Google.

In 2004, Google Inc. went public, and the company grew rapidly, partly through acquisitions such as Where2Technology (later Google Maps), Android, YouTube and Fitbit. In the meantime, the company developed into one of the largest advertising service providers ever. Google also offers cloud services and a complete business environment called Workspace, which is seen as an alternative to Microsoft's 365 services.

On October 2, 2015, Page and Brin founded Alphabet with headquarters in Mountain View, California, to consolidate all these activities into separate entities.

Alphabet announced a 20-for-1 stock split in February 2022, where the stock price was divided by 20 and the number of shares multiplied by 20. Alphabet hoped to increase the tradability of its shares and reach more individual investors. The stock split went into effect on July 15, 2022.

Dividends of Alphabet

Currently, Alphabet does not pay dividends.

The information in this article is not written for advisory purposes, nor does it intend to recommend any investments. Please be aware that facts may have changed since the article was originally written. Investing involves risks (e.g., price volatility, currency or liquidity risk). You can lose your invested funds. Consider your knowledge and experience when making investment decisions. Past performance is not a reliable indicator of future results. Markets are volatile and can fluctuate significantly due to economic, political, regulatory, or other developments.

Sources: Techzine, BNR, BRM, ItsTimeForBusiness, BusinessInsider, MSN News, Alphabet



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